Sales & Marketing

Closer to the customer with data science

We implement analytics in Sales and Marketing


Web traffic, market research, receipt data or information from social media - the ability to extract valuable insights from the constantly growing flood of data has become one of the decisive competencies in Marketing and Sales. Data science provides the key to validate assumed causal relationships, identify new connections and predict the impact of Marketing and Sales activities. The information gained from the data forms a sound basis for better decisions.

As data science specialist, we are your partner for implementing your analytical use cases. We support you from the identification of promising applications to data management and analysis to the reporting of relevant key figures. When your expertise meets our know-how and project experience in the field of data science, the potential of big data unfolds for you.

The benefits


Websites, display ads or classic advertising brochures – we analyze the response to your customer approach and provide you with valuable insights that enable you to address your target group more precisely and thus minimize wastage. Base your decisions on facts rather than gut feeling and increase your performance: Develop more targeted communication strategies with measurable success based on advertising impact analyses.


How do your customers react to price changes? What are the effects of seasonal variations on your sales? Which products are particularly suitable for special offers? We help you to optimize your pricing with analytics. Make the right price decisions based on data-driven results. We support you either within the scope of a project or sustainably with an operationalized analytical solution for price optimization.


What is the ideal location for the next store opening? How should the salesroom be designed? Which sales channel is the best way to reach my target group? We link a large number of internal and external data sources for you to provide you with exactly the information you need for your distribution policy and to bridge the gap between your offer and the market.

Case Studies

Development of a scoring algorithm for customer segmentation

We support databyte with a scoring algorithm to determine potential new customers with a high probability of closing a deal. This has helped databyte to make the acquisition of new customers more effective and at the same time reduce costs thanks to less wastage.

Optimizing the customer approach with data mining procedures

We use data mining to determine the affinity of customers for special consulting topics and thus help the VR-Bank Werra-Meißner eG to improve its sales processes with regard to customer approach and to increase the response rate.

Improvement of promotional campaigns for an international retailer

For an international retailer, we use data mining procedures to determine previously unknown patterns and relationships in promotions in order to be able to derive recommendations for the planning and controlling of promotions.

Learn more about our data science portfolio

Consulting & Projects

Benefit from the know-how and experience of the German data science specialist and unlock the potential of your data.


We believe in data science enablement. In our training courses we will teach you the skills for writing your own digital success story.


YUNA offers you the foundation for a productive application of data science in companies.

Our customers

You recognized the potential of data science and want to benefit from it?

We help you with that – please contact us.

Call us on +49 561 87948-370 or send us a message:

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eoda GmbH | Universitätsplatz 12 | 34127 Kassel-Germany | +49 561 87948-300 |
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