Always Being Close to Your Customers
Data Science in Marketing and Sales
Marketing itself is a link between production and customer. To be successful in selling products it is inevitable to use the right marketing instruments in an optimum manner. On the contrary, even with the most powerful product it is difficult to achieve this stated goal without effective marketing, but rather it supports you from acquisition to churn management.
Need for Information
More than ever, professional data science enables to gain valuable advantageous insights with regard to product focus and market orientation.
This opened up a variety of possibilites for companies that has never been seen before. The challenge now is to be able to come up with the optimal decisions.
Freedom of Choice
Marketing now has almost limitless possibilities for the design of advertising activities - from the selection of the right media to the detailed planning of content.
Real time advertising, keyword analysis, affiliate networks – these are catchwords from contemporary marketing. The omnipresence of the internet as well as dissemination of mobile devices lead to change in the markets with the result that traditional advertising seems to no longer be sufficient.
Marketing, Sales and Big Data
The right offer for the right customer in the right place at the right time. You can aim for this ideal of distribution with statistical association analysis. The purpose of market-basket analysis is to find patterns and dependencies in purchase behaviour data. Completed by other data sources such as demographic data or social media, it creates a 360° view of the customer, which allows targeted sales approaches. Understand your customers and their needs to be able to establish long-term relationships with them.
Advertising Effectiveness Measurement
Online marketing permits to collect sufficient granular information from your customers when they access and use your online services. This information has to be quantified to enable reliable statements to be made about the effectiveness of your advertising. Furthermore, it engages you, for instance, to catalogue your customers‘ interests and build profiles. In this way you will create a well-founded basis for decision making in sales and marketing.
We support you
We can help you to transform your big data volume into reliable insights and concrete solutions so that you can benefit from a great advantage.
We can support you by applying our broad analytical methodologies that can be adjusted individually to your requirements and provides added value to you. We would gladly advise you about predictive analytics (predictive maintenance), data mining and optimization procedures so that you have a clear basis for your corporate planning, can form your occupational schemes less complex and plan your general processes more efficient and optimize them.
With results as a service we offer a scalable framework for individual solutions based on available modules. Immediately available, target-aimed, integrated and easy to handle.
In our approved trainings on the powerful programming language R we share our knowledge with you to enable you to convert big data into smart data on your own.