The management of eoda

The philosophy of eoda is reflected in the curriculum vitae of the two managers. They represent and combine complementary points of view regarding the path from data to knowledge to advantage. This creates the unique opportunity to examine and reflect upon the customer and his individual challenges, existing technologies and their potential, as well as various methods and data potentials.

Oliver Bracht and Heiko Miertzsch unite diverse experiences and solution approaches to working with Big Data. Based on a daily discourse and exchange they create an added value for their customers.

Oliver Bracht

Previously Head of the Methodology and Statistical Procedures Department at techconsult GmbH.

He managed internationally oriented, empirical research projects as a scientific assistant at the International Center for Higher Education Research (INCHER Kassel).
He is currently a part-time lecturer for empirical methods and statistic software at the University of Kassel and the Hamburg University of Advanced Sciences for distance learning.


Heiko Miertzsch

10 years with techconsult and the Experton Group as an analyst and management consultant in the IT market.

Segmenting, Scorecard modelling, image studies, Go-to-Market strategies, competition analyses, etc. for companies such as Microsoft, IBM or T-Systems.

2 years as a CRM consultant with eCONNEX AG (now avanade GmbH).



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