Data from CRM systems such as past transactions or demographic information, receipt data or results of customer surveys – you possess a great number of information about your customers. We are your partner when it comes to using analytics to generate valuable knowledge from customer data. We will identify the most attractive customer segments for you and thereby enable you to perform targeted activities in marketing and sales.
Be closer to your customers with data science
We implement analytics in retail companies
How will the sales develop within the next few days? Which products are especially suitable for promotions? What will be the effects of promotions on sales? Finding answers to these question is particularly complex in a B2C context. Thus, it is even more important to link existing information.
As data science specialists, we are your partner when it comes to identifying influencing factors and discovering yet unknown connections for you. We support you all the way, from the identification of the most attractive use cases for your needs to the model development to the implementation of a data science solution.
Use cases and their benefits
Market Basket Analysis
The market basket analysis is a proven method for transparently illustrating the buying behavior of your customers and optimally adjusting to market requirements. By applying association analyses, we detect patterns and rules in historical purchase data of your customers and provide you with valuable information for your store design, pricing or the appropriate supply for your target groups.
The right offer at the right place to the right time. You demand high standards of your products with regard to availability? We support you in meeting those standards at all times. Based on all relevant influencing factors, we develop forecast models for you which provide you with reliable information on the future buying behavior of your customers. In this way, you can avoid out-of-stock situations and improve the shopping experience of your customers.